2021 Annual Accessibility Conference

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From average to inclusive: why you should design for the 'edge case'

Accessibility Conference 2021

May 26, 2021: 11:00 to 11:45 AM

Stream: Accessibility Theory, Policy and Compliance (ATPC)
Session Level: Introductory
Presenter: Lee Dale, Say Yeah!

This talk illustrates the importance of extending our collective ambitions beyond "accessibility" and, instead, setting our sights on truly inclusive products and services.

We’ll contrast inclusive design with the typical approach of designing for the "average” by exploring why the average myth and avoiding edge cases makes for worse products and services.

Learn more inclusive process and business cases that get senior leadership on board with more thoughtful product and service design.

Takeaways include:

  • An understanding of why standard methodologies around serving the “average” have limited product and service success
  • An ability to articulate return on investment (ROI) for business leaders and decision-makers for taking more inclusive approaches to product and service development
  • A clearly established understanding of how we can move beyond access towards inclusion
  • The identification of diversity and inclusion gaps in current service design and accessibility focused models