How to cold call…
Just had an extremely awkward conversation with smooth talking Zina.
“Hi Lee, this is Zina. May I speak with the owner of the company.”
“I’m sorry, what’s this regarding?”
“This is Zina. Do you do websites?”
“Um…yes.”
“Are you the owner of the company?”
“What is it that you’re calling about?”
“I’m calling about cold calling.”
“So you want to cold call on our behalf?”
“Yes. Are you the owner of the company? You see, I’m trying to establish that I’m speaking with the right person.”
“Yeah. Thanks for calling and best of luck.”
Why on earth would we ever hire somebody to cold call who can’t understand three simple cold calling basics:
1. If you’re going to call a company, do the basic amount of research (like, visit their website) so you’re not asking stupid innocuous questions like “Do you do websites?”
2. Sure, you want to speak to the decision maker regarding your product or service, but where does “owner” come into play? How presumptuous.
3. What an awkward fucking conversation. Goodbye.
Lover of design, typography, photography, music and life. Critical of close mindedness and a lack of critical thinking.
