$2 Million in Donations for Haiti, via Text Message - Bits Blog - NYTimes.com

Mobile giving is sexy:

shaneguiter:

Anyone with a mobile phone and an account with a major wireless carrier can text the phrase “Haiti” to the number 90999 and donate $10 to the Red Cross. That amount is charged to the donor’s cellphone bill.

The texted donations are being handled by a company called mGive, which started the campaign in a joint effort with the State Department and the Red Cross late Tuesday night. Thanks to a mention on the White House’s blog and lots of word of mouth on Twitter and Facebook, the campaign had raised more than $2 million by Wednesday morning, mGive said.

Source: shaneguiter