Rarely does one come across a logo that can be described as a complete and utter piece of shit. Congrats, Arby’s.
Every single element of this redesign is awful, from the 3D bezel hat, to the shiny mac power button apostrophe, to the uninspired sans serif type. Combine them all together and it’s a WTF of incongruous decisions that make even less sense.
Never mind their efforts to combine these three shoddily rendered elements forced them to chop off the top left corner of the ‘s’ in Arby’s, why is something 3D mixed with something 2D and shiny and something 2D and flat? Well, there’s no thinking through this one, so no sense trying.
And this is made all the more awful because their existing mark is charming as all get out. This should be a real sad day for over processed fast food meat lovers.